About

Odunayo Ojo is a fashion journalist and content creator with over 10 years of experience working across multiple branches within the fashion industry. In 2018, he started a fashion YouTube channel to bridge the gap between traditional fashion media and Gen-Z fashion enthusiasts. He is widely recognised as one of the first writers to utilise YouTube as a medium to report and analyse fashion runway shows. His YouTube channel which has generated over 4 million views has been featured in Vogue, BoF and The Financial Times.

 As a journalist, he has worked with several established titles and brands, including BoF, Sleek, Mr Porter, Flannels, System, Nike, Vogue, Vuse, Barbour, Thames & Hudson, Stone Island, Moncler and GQ. He has interviewed some of the biggest names in fashion, including Walter Van Beirendonck, Tim Blanks, Lou Stoppard, Stephen Jones, Alexis Bittar, Yohji Yamamoto, Fumito Ganryu, Thebe Magugu, Paul Boudens, Arthur Kar and Kaat Debo.

He has worked on multiple documentaries including a South African fashion documentary in collaboration with Vuse as well as a fashion documentary focusing on the fashion scene in Istanbul, Turkey which he filmed and directed himself.

 In 2020, Ojo founded The Fashion Archive, a fashion and culture platform that uses various mediums such as documentaries, magazines and books to tell unique stories and create educational material. Through his media company, he published his first magazine, “The Fashion Archive Magazine,” which has been featured in Vogue Business and ShowStudio. The print edition of the magazine sold out on the release date.

In 2023, Ojo graduated from Central Saint Martins where he attained a Bachelor’s degree with 1st class honours in Fashion Journalism: Fashion Communication.